A customer satisfaction survey enables you to identify and understand how your organization behaves from the point of view of your customers.
The survey measures the satisfaction from your prodicts and/or services in every time and place. You can also examine how satisfaction changes over time by repeating the survey every predefined time period.
A satisfaction survey can help you with improving your service and locating gaps in the customer's expectations facing the existing situation. The satisfaction survey can also asist you in finding new services or products which might interest the existing customers, and might help to bridge existing gaps.