The DIY trend (“Do It Yourself”) has overtaken the world. It’s everywhere, and market research is not any different. Companies increasingly turn to DIY techniques to shorten the time from market research questions to answers, using internal employees and available technological platforms. This hasn’t always been the case. In the past, getting answers required skilled [...]
My daughter just turned 9. A few months ago, she asked me to uninstall the TikTok app from her mobile phone. TikTok started showing her videos of animal abuse, probably because its recommendation algorithm thought it would increase her viewing time. It doesn't sound very good, but other social networks (Facebook, Twitter, LinkedIn, etc.) [...]
Data Science is a relatively new scientific field. It started developing in the last decade and intermixes statistics, mathematics, and computer science. Data Science mainly concerns data analysis (similarly to statistics), utilizing various algorithms and programming languages (such as R and Python). Mostly working on large data sets (i.e., “Big Data”). The workflow of a [...]
One of the important tools data scientists love using are data visualizations (i.e., graphs). You might be asking yourself why can't we completely rely on descriptive statistics? Shouldn't average, standard deviation, correlation be enough? well... they aren't. A recent paper by Justin Matejka and George Fitzmaurice, shows this very beautifully. Matejka and Fitzmaurice synthetically [...]
